Ethiopian Airlines takes over management of Gorgora resort

Ethiopian Airlines has officially taken over the management of Gorgora Resort, which will now operate under the Ethiopian Skylight Hotel brand. This significant development was announced during a formal agreement ceremony held today at the Ethiopian Skylight Hotel.

Ceremony highlights and attendees

The event was attended by important dignitaries including Arega Kebede, President of the Amhara Region, and other senior officials from the region. Ethiopian Airlines was represented by its Chief Commercial Officer, Ato Lema Yadecha, along with other company executives.

Strategic vision for hospitality and tourism

The decision to entrust the management of Gorgora Resort to Ethiopian Airlines is part of a broader strategy to enhance the hospitality and tourism sectors in the region. By leveraging Ethiopian Airlines’ expertise and resources, the resort is expected to see improvements in service quality, operational efficiency and overall guest experience. This decision aligns with Ethiopian Airlines’ vision to diversify its portfolio and strengthen its presence in the hospitality industry.

Expansion of the resort management portfolio

In addition to Gorgora Resort, Ethiopian Airlines has recently taken over the management of other prestigious properties including Halala Kela Resort, Wonchi Eco Lodge and Chobera Churcura Elephant Dana Lodge, all developed under the Gebeta Le Hager project. This project aims to promote tourism and conservation initiatives in Ethiopia by creating high-end eco-resorts that showcase the country’s natural beauty and cultural heritage.

Commitment to sustainable tourism

The acquisition of the management of these resorts demonstrates Ethiopian Airlines’ commitment to contribute to the economic development of Ethiopia by promoting sustainable tourism. The airline’s involvement is expected to bring a higher level of professionalism and international standards to these establishments, attracting both local and international tourists.

Overall, Ethiopian Airlines’ increasing role in the hospitality sector reflects its strategic efforts to diversify its business operations and support the country’s broader economic objectives. The airline’s extensive network and brand reputation are anticipated to significantly boost the profile and appeal of Gorgora Resort and other properties under its management, fostering a more vibrant and sustainable tourism industry in Ethiopia.

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